American Alcohol firm Jim Beam is famous for the fine Bourbon whiskey made since 1795. As the maker of the best selling Bourbon in the entire world, its cultural significance runs deep among whiskey-loving populations and helped to make the brand a household name in many locations.

Yet, a visit to the local supermarket by a staff member of the Australia newspaper Melbourne Herald Sun uncovered a publicly acknowledged “secret”: the alcohol giant has been branding “Jim Beam” on almost completely unrelated products like potato chips, pizza sauce, and even underwear (both for adults and kids).

Home Inns has recently announced the change of its brand name: from Home Inns Hotel Chain to Home Inns Hotel Group. Home Inns also launched its new hotel brand named “Yihe” which targets high-end businessmen.

The mobile phone market is about to see a new entrant heating up the scene a little more: the Google G1, presented yesterday in New York by Sergey Brin and Lerry Page and ready to go on the market already by next month.

G1 will be the first mobile device carrying Google’s mobile software and is reportedly looking similar to Apple IPhone, with a large touch screen but a somehow less appealing design.