Although permanent drive-in cinemas are still in existence in some places around the globe, permanent and temporary drive-ins in London and the UK in general are extremely rare due to limited space. But for two days this summer, the drive-in is in London – thanks to a man named Damian Barr and the car manufacturer Volvo. Barr spoke to a number of car companies and found that Volvo was the right fit for his unique project named Starlite Urban Drive In. "We wanted a partner, not a sponsor who just wanted to slap a big logo on everything”, said Barr. “Volvo were very hands-off and genuinely wanted us to be creative.”

With the celebration of Canada’s 143rd birthday last week and the upcoming G8/G20 summits in Toronto later this month, Canada has recently received a lot of attention in international media. The question being asked domestically is centered on its national identity; specifically, people want to know: does Canada have a “brand” that it can export overseas?

On Oct. 30th, China Unicom launched the official Chinese debut of Apple Inc.’s iPhone in Beijing. The world-famous smart phone brand has officially landed on the most populous country in the world. China Unicom, the second-largest state-owned mobile telco, threw a debut party to kick-off its sale in Chinese market.

While companies find their customers are spending much less money during the economic downturn, they turn to Twitter to help build their brands, promote their products or services, and keep in touch with both loyal and potential customers. This article takes a closer look at how businesses can Twitter up brand equities.

The Chinese computer producer and IT solution provider, Lenovo, recently signed an agreement with Shanghai World Expo 2010 Bureau outlining their senior sponsorship of computing equipment and operation systems. Lenovo will provide about 10,000 pieces of computing hardware, including servers, notebooks, desktops, printers and peripherals for the event. After sponsoring the Beijing Olympics last year, Lenovo again seized the opportunity to build their brand both in China and internationally.
 

Some may think branding is only for trendy companies, but firms in many industries can and should brand themselves.