Due to sluggish cocktail sales in restaurants Grey Goose is launching a new website to give consumers tips on how to make perfect drinks at home. Greygroose.com hopes to maintain its loyal customer base by giving them information to entertain in style at home and impress their guest while saving money.

"The new Grey Goose Web site is an important component of our global integrated marketing communications. It will support and amplify our aspirational brand building activities," said Emil Jattne, brand manager of Grey Goose, which is owned by Bacardi USA, Miami. "The mixology section reinforces Grey Goose's position as the leader in cocktail culture."

The only question then becomes can average people really make as good of drinks as the bar tenders. GreyGoose.com is surely giving consumers the know how they need to become expert mixologists. We definitely want to learn their tricks!