The newest trend of Asian-inspired naming has produced "Yu" (雨, meaning rain in Mandarin Chinese), Mane's newly launched perfume.

Priced at USD 5000 per bottle, this luxury scent is one the most expensive on the market and has been described by Burr Chandler, New York Times perfume critic, as "very interesting, aesthetically gorgeous." He added,“you can smell the money in it. It’s almost a fresh quality, like using a very good toothpaste.”

The fresh quality, it seems, comes from the one of the scent's top notes the Asian mandarin tree leaf. The name evokes a feeling of freshness, vigor and nature; the Chinese influenced name is an elegant tie to its key ingredient. It also provides an interesting break from the more common approach of using French-inspired naming.

At that price, we hope that the unique positioning and naming strategy will help Mane sell the 500 bottles available. As for the less privileged scent lovers, they will just have to settle for a more accessible Yu, one that carries only a top note of atmospheric condensation.