This year again, and for the third time consecutively, Air China has been nominated the “Best China Airline”.

The prestigious title was happily received by the airline vice president during the “16th Annual Business Traveler Asia-Pacific award”, hosted in Honk Kong by Business Traveler Magazine, and was thus assigned accordingly to the results of a yearly readers pool conducted and analyzed by Business Traveler Asia Pacific and Synovate. 

The company claims its success to the investments made in brand building – and specifically in the efforts put in enhancing their offering internationally; to improve their capability; to offer a unique customer experience; and to point on service quality. It is not a coincidence that during these same three years the brand value has grown at a very fast rate - about RMB6.6 billion only in the past year – and has been rated by World Brand Lab as "China Top 500 most valuable brands" and "World Top 500 Most Valuable brands". The Company is also the only China airline being named as a top brand worldwide.

It seems the brand has set its eyes on rising its brand ranking and conquer more customer worldwide. And among all the Chinese brands that are trying to succeed internationally, Air China is definitely among those that are gaining more plaudits.