Whatever one’s personal take on Instagram (revolution or ego-inflator for talentless photographers), it is hard to deny the very fundamental changes photo editing and sharing applications have brought to the way netizens create and spread photo content in the new SoLoMo age. Instagram’s recent purchase by Facebook has once again put photo sharing under the spotlight and is leading many brands to ponder how they can find their place on these platforms.

“Shenma”, “geili”, “hold zhu” – these words that cannot be found in the dictionary are now very popular phrases in Chinese society with unimaginable influence and penetration rate. Even the largest TV show in China, The Spring Festival Gala on CCTV, uses these phrases as highlights. It’s common to encounter these words on a daily basis; when people around you are discussing with this new vocabulary (and it’s not a foreign language), they are not speaking in code, but rather calling on a new culture in China. This kind of cultural change is similar to the Chinese economy – it’s fast, surprising, and diverse.

Google expands its activities and launches Google Play on March 6th 2012, a platform allowing Android terminals and Google services to converge and form its own version of the “iTunes Store”. Google Play is modeled from the former Android Market but in a revisited version, gathering all digital contents available for android devices within a unique platform. This platform brings together already existing Google services like Android Market for applications and games, Google Music, Google Books and Google Video for films, broadcasts and TV shows.