Brand

Brand Source
02.05.2010

What pops into your brain when you first hear the name "iPad"? For many people, the name for Apple’s new tablet computer did not bring to mind a computer product at all. Journalists, bloggers, and marketing professionals alike have called the name iPad “terrible”, as it reminds them of feminine products. “Are there any women in Apple marketing?” asked the founder of a technology PR firm. “The first impression of every single woman I’ve spoken to is that [the name iPad] is cringe-inducing. It indicates to me that there wasn’t a lot of testing or feedback.” Experts are worried that this bad naming decision could hurt sales since women account for about 40 percent of gadget spending1.

02.05.2010

Recently, the French carmaker Peugeot unveiled a new brand logo as well as a revamped slogan in Paris, marking the beginning of its rebranding campaign across the world as the brand approaches its 200th anniversary.

02.05.2010

In contrast to Western consumers, Asian people prefer name-brand luxury goods with conspicuous logos, according to a recent market research study.

02.05.2010

The domination of Internet domains with the English alphabet is about to change. According to a recent announcement from ICANN (the Internet Corporation for Assigned Names and Numbers), domains in Chinese, Arabic and Korean will be available in the near future, representing a significant step towards an internationalized domain system.

02.05.2010

Recent news indicates that China National Cereals, Oils and Foodstuffs Corporation (COFCO) is planning to enter the liquor market by acquiring a liquor brand.

02.03.2010

On December 26, 2009, Yves Rocher, founder of the global chain of beauty products which bears his name, passed away. The French President paid tribute to the successful French businessman and environmentalist. Bernard Angot, President of Bretagne International (the organization in charge of the development of Brittany’s economy), acknowledged him as a pioneering advocate of plants in cosmetics. Meanwhile, the inhabitants of La Gacilly, hometown of Mr. Rocher, will always remember him as a hero who boosted the local economy.

02.03.2010

Recently Shanghai Jahwa, the largest local cosmetics enterprise has officially launched a cosmeceuticals brand “Yu Ze”, marking its entry into the medical cosmetics market. The chairman of Jahwa, Ge Wenyao, stated that brands like Avene, La Roche-Posay and Vichy occupy nearly 60% of the current cosmeceuticals market in China, making it a strategic area for Jahwa.

01.28.2010

To promote their brand with both domestic and foreign audiences, China Eastern Airlines became the only airline partner of the Shanghai Expo in 2010. The painted “World Expo” aircraft – China Eastern’s (CES) fourth airplane for the World Expo 2010, decorated with bright colors – was recently revealed at a ceremony in Shanghai Hongqiao International Airport. The plane took its maiden flight heading for Beijing on January 22nd.

01.28.2010

After a four-month fight, the US food company Kraft finally acquired the British chocolate producer Cadbury. This $19.5 billion take-over has been approved by Cadbury's board, thus creating the world’s biggest chocolate maker according to Cadbury’s website.
Prior to the acquisition, Kraft was the largest candy, food, and beverage company headquartered in the United States and the second-largest in the world (after Nestlé SA) which markets nine brands each with annual revenues exceeding $1 billion. More than 50 additional brands belonging to Kraft have revenues greater than $100 million in more than 155 countries. Cadbury was a British confectionery and beverage company and the world's second largest confectionery manufacturer after Mars/Wrigley, with operations in over 60 countries under famous brands like Cadbury, Trident and Halls.

01.21.2010

Recently, Chinese sports brand Li Ning opened its first U.S. store in Portland, right next door to Nike’s headquarters!

It’s estimated that the annual sales volume of Li Ning in 2009 will exceed its biggest rival Nike for the first time, making Li Ning the No.1 sports goods retailer brand in China. But it seems they will not stop there. To gain international recognition, Li Ning is now expanding its brand overseas, the Portland store being only one example.